Marketing & Business for Makers
From Craft to Customer
Presented by Meghan Christianson,
Founder of War Knot Wool
Welcome!
​
My name is Meghan Christianson, and I’ll be guiding you through this course. I hold a bachelor’s degree in Marketing from Colorado State University, and I am currently pursuing my MBA with a focus on Product Management. My background combines both the creative and strategic sides of business—understanding not just how to market products, but how to build them into something meaningful, sustainable, and valuable.
​
This course was created specifically for makers, people who create with their hands and want to turn that skill into a real business. Whether you are working with wool, leather, wood, clay, or any other material, you’ve likely experienced the same challenge: you know your product is valuable, but translating that value into consistent sales can feel overwhelming.
​
Throughout this course, we will use pulled wool saddle pads as a primary example, inspired by the work done at War Knot Wool. These products clearly demonstrate what it means to create something by hand—something that requires time, skill, and intention. At the same time, the lessons you’ll learn here apply broadly to any handmade business.
​
This is not a course about quick wins or shortcuts. It is about building a strong foundation—understanding your value, identifying the right customer, and creating a marketing system that reflects the quality of your work. You will learn how to move beyond simply making products and begin thinking like a business owner.​ By the end of this course, you should not only have a clearer understanding of marketing, but also a clearer vision for your own business—one that aligns with your craftsmanship, your values, and your long-term goals.
​​
This course is FREE for all War Knot Wool students who have purchased a starter kit or access to our student portal.
Modules
Module 1: Foundations of Value & Branding
Understanding how to communicate the value of handmade products, apply pricing psychology, and build a strong, authentic brand identity.
​Module 4: Owned Media & Email Marketing
Learning how to build and use email lists, apply segmentation strategies, and create direct relationships with your audience.
MODULE COMING SOON
Module 2: Understanding Your Market
Identifying your ideal customer, positioning your product effectively, and understanding the differences between marketplaces like Etsy and owned media.
Module 5: Content & Social Media Strategy
Developing effective content, using social media strategically, and guiding customers through the journey from discovery to purchase.
MODULE COMING SOON
Module 3: Building Your Online Presence
Creating a professional website using Wix and optimizing it to clearly communicate your product and convert visitors into customers.
MODULE COMING SOON
Module 6: Pricing Strategy & Customer Experience
Establishing sustainable pricing, avoiding overuse of discounts, and creating a customer experience that builds trust and repeat business.
MODULE COMING SOON
Marketing and Business for Makers Course
75$A practical, maker-focused course that teaches marketing, branding, and sales systems to help you confidently position products, reach the right audience, and build a sustainable, growing brand.Â- Branding fundamentals for makers
- Practical marketing strategies
- Simple, repeatable sales systems
- Guidance to grow and scale a craft business
Learn to Build a Pulled Wool Pad
175$This plan grants you access to online step-by-step video instructions for crafting a pulled wool saddle pad along with supplier lists, and free access to our Marketing & Business for Makers course.Â- Step by Step Video Instruction
- Access to War Knot Wool Student Social Group
- Access to Marketing & Business for Makers Course
- Supplier Lists